July 24, 2013 Saeco Ad (2 Page Spread)

For this project for Ad Design, we were instructed to design for whatever product we pulled out of a bowl. While some didn't like who they had and asked for a re-pull, I went on with who I pulled the first time which was Saeco, a coffee and espresso making machine company. As a graphic designer, even if you don't so much care for a product, that doesn't mean you shouldn't come up with a great ad for it unless it's really against your values. I'm not a big fan of coffee, but I had ideas for it. I will say the first ideas were cliche, simple, and boring because I was thinking basic. The designs the first time were just advertising the machines. I was trying to go for classy because it's about drinking coffee and espressos. After a few tries of failure and input on them from the teacher, I gave up and did what I do best, act silly. When it comes to coming up with ideas, it usually involves humor or silliness. So I scrapped the classy prep look and went with classy and funny. The two ad designs shown above are out of the three I came up with. I tried to show the funny things that happen to people who drink espresso with whip cream or foam, but tried to have a clean classy look, which is on the left of the two page spread and the humor on the right that showed old time looking people jumping over the page to try the product. The teacher liked the second round of ads and so did I because they came out well and I stuck to what I'm best at which are designs that are targeted for humorous audiences.     

July 24, 2013: Baby Shower Truck, Tags, Water Labels, and Spoons

Besides being a graphic design artist, I'm very skilled at other tasks like constructing, innovation and coming up with last minute things for clients if the time is on my side. For this client I was asked to do water labels and invitations. Since this was a baby shower event and the client and the mother to be are in my family, I really wanted to do more because lots of people never ask me what I like to do and what can I really do or create that's original and eye catching. I love creating other things out of reusable objects that some take for granted. I made up my mind that I wanted to construct a truck so I could display my takeaways for the guest instead of them just sitting on a table. The truck is made up of mostly Avon boxes, small noodle boxes, one car sun window visor, construction paper, ribbon,  plastic wrap, wire, toilet paper rolls, foil, plastic coins and packing paper to wrap the truck. Once I have an idea for making something and I visualize how I can achieve it, It usually looks exactly how I want it. The truck took a total of two days but 6 hours time. Along with the truck The host wanted to give away popcorn bags and spoons with kisses. The spoons had custom thank you tags while the pop corn bags had "It's a boy" label wrap. The water labels featured thank you tags and custom "It's a boy" information with nutrition facts. I got lots of compliments about my set up at the shower and asked how could they get a display for future events. I had no complications with design for the gifts or setting up the truck. I got a couple of hot glue gun burns here and there, but it usually happens when I'm very into a project that involves craft. I enjoyed doing this baby shower and if I could add or change anything, I would have maybe added a few clouds made out of balloons and cotton to hang over the truck from the ceiling.    

July 17, 2013: Spntane91 Designs Logo

Here is a design of my updated logo for my design business Spontane 91 Designs. I came up with the new design because the old design didn't feel or look that interesting. This is actually the third design for my business. What makes this one different is that it is more interesting composition wise. The first logo I made was more type design driven and the second one was more picture logo driven. With this one I combined the first two design ideas and came up with this set up. It has type design and variety. I tried to get more creative by substituting my actual logo in the name of my design business. If I could change anything I don't think I would. This logo is set for a while. The only thing I do change is the color from time to time to incorporate them in my designs.        

July 17, 2013: Kids Cook Book

I've always had a thing for doing work that involves working with kids. For this collateral design project I made a child's cook book. I tried to design book covers that represented what was inside that particular series. Since it was designed for kids, I tried to keep it simple, but I may have made it a little too simple for the fact most kids don't like simple designs. Kids are more into fun detail. I'm not saying I don't like my design, but if I could change something it would be to add more detail like shadows and more implied texture since it's an illustration. With this design I also made a box cover mock up to put the books in that turned out very well. I designed a box that looked like a oven with an open and close front with a look through opening. The look through was designed so you can see the book numbers which made it feel like an interaction just like cooking in a real oven.      

July 8, 2013: Capstone Project: Converse

Logo Re-Design

Fun Shirts and Socks

Shirt Designs for Converse

Socks / Bags / Shirts / Hats / Drink Labels

Socks for Converse

Drink Labels for Converse

Billboard for Converse

Poster/ Ad

This is a personal project that was done for my Capstone class where we had to put together everything we had learned about design and brand it. I decided that I wanted to do my project as if I worked at Converse since that's my dream job. Converse has a style targeted for creative, skater and rebel individuals and also regular everyday people. I first started with creating a whole new logo. In the process I came up with 4 designs but didn't like the other 3, so I was left with the best one (first picture). In this logo I had everything that represented the regular Converse logo and I was going for a "future" look but something simple. So I came up to let the block shapes form a C to represent Converse and of course the star to keep their traditional symbol. Converse sells more than shoes but apparel, so I designed bags, a shoe, hats, labels, and shirts. Converse has many sides to it. They have playful (comic, custom and neon) and they have the serious side (original and special addition) when it comes to shoes, so I represented those sides with the shirts, labels and socks. For example with the shirts for the design of one of them I put the logo in a custom comic shape bubble instead of the regular circle. In this project I also made a poster design to target roller skaters because Converse is targeted for skateboarders and snow boarders, but not something that makes more logical sense (they specialize in sneakers).       

July 8, 2013: HiRiz Water Labels

In this entry I decided to discuss the custom made water bottle labels I designed for the music group out of Atlanta, GA named HiRiz. I was contacted to help come up with party flyers for the group at last minute due to some issues with the person that were originally supposed to tackle the project. I was asked what else did I know how to do that could be a give away to the girls, so I mentioned that my water bottles were popular. I did some research on the group and saw they had a edgy style and had a bold look as well. The logo was supplied to me so I fed of that as well too. I decided to go with a black background, change their logo to hot pink to be focal point and decided to put their names on the bottles and the tour name they were on (#1Girl Tour). I didn't want it to be to busy but didn't want it just to be a black background, so I decided to duplicate the logo and incorporate it in the back ground. If I could change anything it would be the type under the logo because the type gets lost a little. But they loved the product and the manager wanted more prints to give away to others and to have a keepsake for the groups first official after party.