Week 7 May 21, 2012: Coffee Tri Fold Brochure

This coffee brochure was re-designed in a way that I thought would get the attention of an older target audience or grab the attention of coffee drinkers. While attending the Art Institute of Charleston, my Graphic Symbolism class had a client who needed a logo and a re-design of their coffee brochure that would help raise more money for a Baptist School (Charleston Development Academy) and get more people to join their coffee club.

The original design looked very unprofessional and had no color. I decided to go with browns since that shouts out coffee in some peoples mind. For the fact that this is for the benefit of young kids, I put in a fun element of swirls to add movement and to represent steam of coffee. I added white text to the important information and to make that part of the brochure legible. Lastly, In order to represent that this is a Baptist School I added the color purple since Baptist churches are represented with a nice purple.

( Note : I DID NOT come up with the logo featured on this design. Logo used on brochure was made by Jae Dollason of The Art Instutute of Charleston by teachers choice for mock up. )      

Week 6 May 14, 2012: Quote Poster

This is a poster design describing a quote by Mark Twain. In this design we had to describe the quote without using any picture graphics but describe with only type. I enjoyed this project even if I had to change a few things to make the poster come together. 2/3 of the way down I had a problem with making the design balanced. I was thinking instead of having the design where it say cat flow of the page like I did in the first design, I would center it and make the nine lives part extend a little upwards to make it seem like it wasn't two parts.  

Week 5 May 7,2012: B.Smith Presents Logo

In this logo design the client wanted a logo that reflected his major in film. The design is a mimic of a wide screen shot with the light helping lead the viewer to the real focal point which is the "B Smith Presents". I chose a type face that gave off a feeling of flow and calmness as I think the type represented the client. I set up a few examples with different colors as they give off different feelings or moods that possibly could be changed depending how serious the film presentation is.